Growth is a rather popular topic of conversation. Particularly in my field.
Avenues to obtain it. The percentages and values. The expectation and timeframes.
I am always left wondering whether people know or understand their Growth Velocity Capability?
Whether they take the time to determine it before moving forward. Like you would check if you had your Passport before leaving for the Airport.
Growth is a fantastic necessity for Success. It is why we are all in Business. To see what next level we can reach. Always striving to be better than we were yesterday.
Growth is usually also our greatest challenge. It can be just like that extra Jenga piece you shouldn't have touched. Hang your head in you hands kind of whoops. And can potentially be the demise of a successful Organisation.
If we move towards Growth that we cannot fuel or sustain. We recycle our Income or we crash and burn. It is like trying to run a Marathon fuelling your body with only a salad. You have no stamina. Even though you may be strong right out of the gate. Your muscles will start to protest part way through.
Growth Velocity Capability is about moving towards Growth in a manageable, fuelled and sustainable way. So that the fractures, that have the potential to become chasms, do not begin to appear.
There are 3 facets to consider when determining an Organisation's Growth Velocity Capability;