The feel of an Organisation plays a huge role in its Success. The People it attracts, the rapport and loyalty of its Clients or the commitment of its Stakeholders.
Despite its importance, it is not something that most Organisations consider or nurture. Usually lost in the sea of extinguishing fires, result demand and the figure found at the bottom of a spreadsheet.
Just as money breeds money, investment feeds investment. If we are not invested in the quintessential experience of our Organisations, then we become lost in at sea, we conform to the nature of every other Organisation in our space.
How bold and unique is the experience of your Organisation? Have you considered how it affects your return on investment?