I remember my first experience with a Macintosh. I was in 11th Grade, in my Photography Elective. Back then they were still the Models with the bulbous round backing. In a variety of bright colours. Plugged in mouse and keyboard. And forget carrying that thing anywhere!
I didn’t know a thing about Apple or Steve Jobs. But I fell in love with the computer. You can ask anyone that knows me. Even when it wasn’t cool. Even when it did way less than Microsoft. Even when they were miles behind in development. Even though I was young. I was the epitome of an Apple fan.
I remember even convincing my Dad to buy his whole Company the first iPhone, because it was going to be epic! It was an epic flop, laughs. But I was still a fan.
As I grew older I introduced myself more into the history of Apple, Steve Jobs and their innovator spirit. Through these channels, I read mostly about his ultimate success. How Apple was lead to be one of the most successful Companies in the world. I was told all about how Steve pushed the boundaries of Products. And how he achieved communication to the Consumer. Having them fall in love with a new technology. An options that they hadn’t considered before.
It sounds all very magician like, some smoke and then some mirrors. A bunny and a hat. Watch the amazing end result. The blowing of your mind!
Apple still to this day blows my mind. While I do love their tech. What impresses me most, and keeps my attention. Is their internal company value. How when I speak with anyone from Apple they make me want to work there. To be a part of it. That is a legacy!
Steve Jobs and Apple are celebrated on a plethora of platforms for what they ultimately achieved in 2012. And how they continue to exceed that in present reality.
What isn’t discussed so openly, it everything it took to get there....
If you haven’t already, I encourage you Watch this Netflix Film JOBS, the Trailer below is courtesy of AMC Theatres YouTube Channel https://www.youtube.com/user/amctheatres;
Or if you are more of a reader, you can find a copy of Walter Isaacson’s version of the Steve Jobs Story, here on thriftbooks.com;
For me, the journey you find here. With all the hectic, crazy ups, downs and sideway turns. Is greatness. This is their greatest achievement. Resilience through tumultuous times. Turning left when everyone else was turning right. Losing their minds and their way. And finding it again. These things deserve as much credit as their triumphs. Their success.
One of my favourite movies Hope Floats, has this quote. Said my the infamous Sandra Bullock, that always stays with me, “Beginnings are scary, endings are usually sad. But it’s the middle that counts the most. You need to remember that when you find yourself at the beginning.”
I think we need to remember that period. Our journey. Our paths. Our moments of losing our minds. The understanding we find on the other side. They make us every part of who we are. They make our Organisations and the People within them, every bit who they are. They only add to our extraordinary uniqueness. And that is something to celebrate.