investors v. investment
In this day and age we have set the precedent to search outside of our Business, to find someone to Invest in us. We thrive on the ideal, that if we just find that Investor, a source of money, expertise or experience, that our Business will somehow be successful. But is this really the way? And at what cost are we willing to relinquish what we have created to find this success?
Does the current mentality that one person simply cannot do it all, encourage us to sell out? To not back ourselves, our Teams, our ingenuity to find the resources or the avenues in which to excel without handing over our Business?
Seeking Investors for the prestige of having a 'Board', for a quick fix to financial distress, results in relinquishing the heart of what you set out to do and does not equate to a legacy.
It may convert to an injection of Sales and Production Growth, it may temporarily plug a hole, but it does not set a Business up for a long and steady future.
It becomes a teetering variable of cost and value, quick fixes and short term solutions. It chokes a Business with too many pokers in the fire and too many chefs in the kitchen, things eventually become chaotic and charred. Stagnating longevity and conversion to your Market.
There comes a point where what you thought you were creating, is no longer yours and belongs to the dollar sings, reports and monthly meetings. If you have vision and are continuing to run towards that vision, can the heavy wooden table you are chained to keep up with the pace, will they want to?
Surrounded by the right Team, the right intention and a clear and concise understanding of what our Businesses can achieve, kept alive by our passion will exceed any short term injection of Funds or expertise. Working towards a limitless goal, sights set along the horizon keeps stagnation at bay.
Self investment with the right guidance provides a platform for you to strengthen the core and foundations of your Business and be open to evolution and the forever shifting Market. It allows for you to clearly connect and portray your Business to your Audience. Those that listen will be invested, because you are invested. And while money makes the world go around, it isn't how Consumers view the Marketplace.
Consumer decisions are dictated to by, above all else, your Business' Value to them. What they are looking to achieve, create, learn, invent or nurture. Any one Business cannot be all things to all Consumers, but they can set an invested example in themselves, their Cause and their Consumer. Opening your Business to a smorgasbord of opportunity. That is a legacy.
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