"It is not for us to limit Business to the definitions or choices of our predecessors, our Market or the expectation of others. It is for us to define Business our Businesses by our choice to innovate, refocus, contribute." - Simon Sinek
The greatest asset in developing and growing your Company.
Is in developing and growing People.
"I had also fallen, like Alice through a rabbit hole, into a great world I could never have imagined… where people could be nicer, and the work environment better, than I had ever believed possible."
- Michael Gates Gill
Develop strategies that revolve around the key differentiating factors of your Business.
We don't invest in Stocks with a guaranteed bottom line Income. We back the Stock, we invest in it and if we took the time to clearly understand what it is does and is based on, it will pay off. Usually, when we invest in our Companies, we look at two areas. Where we can cut Costs. And what do we need to do to Grow. Instead of counting the pennies we have and investing in the Business itself.
With clarity comes the ability to make quality decisions.
That lead you in the direction of your Success.
Do we notice the words we choose to use when speaking?
Are we aware of the extent of our vocabulary? And how often we use the width of it?
Do we use words that we are accustomed to using, yet do not really know the definition?
Or do we believe we know the definition. Only to find ourselves confusing others or being corrected?
The definitions of words has evolved so drastically. Most people have a strong sense of what words mean to them, more than their actual definition. We adopt them naturally without questioning, their application or intent. Or even seeking the neutrally recorded definition.
Early in my career within Wholesale, I was quick to learn that the same word could get me into a bit of trouble between States. A Client and I would be talking about two different things. Or would we? Maybe it was exactly the same thing, which went by a different name? Same, Same. But different.
I remember saying that about the United States in comparison to Australia. While it is so very much the same. There are so many differences. Your mind cannot help but understand you are not at home. Words included. It was boggling how many variances I encounter with the United States English and Australian English, Canadian English, British English and English as a second language. The one differing factor being, perspective.
My first trip to the United States highlighted to me just how much the English Language alters. Depending on the culture, history or application of a word. Try saying "jumper" in the US. No one understood what I was saying. Until I realised it's "sweater", I was never get something warm to pull over my head. If I was looking for "petrol", I was only going to find gas. Probably running out of petrol in its pursuit, laughs. And goodness, don't take out the "rubbish" it wont go anywhere unless it's "trash". Oh and if I pulled into a "car park", I was mistaken. it’s a "parking lot". These alternative words are second nature to me now. But having to remember to say them. Use them. Get my tongue around them in the right situation. Well that took some doing.
My definition and understanding of so many words has evolved and expanded throughout my life. It has been an interesting exercise to redefine something that I thought already knew. In doing so, I opened up possibilities. That were already present. Simply unseen. Had I only considered them with a different perspective.
I understand that the extent of my vocabulary is only as large, as my correct application of the words within it. I learnt that depending on my choice of words, the very same sentence altered drastically. And could be interpreted by another person in a completely different capacity than I intended it. Recognising the exact weight of each word I choose to use.
From this, I became passionate about the idea, to redefine the limited and accepted definition of words. To illuminate their historical, evolved meaning. How they can be better applied. The impact they have in their generalised use throughout Business and Society. Allowing us to decipher for ourselves, with clarity what we would like for them to mean and how we wish to communicate them.
Consider the words you use to describe your Business. The language you use in Content and Marketing. The choice of words and sentence structure you invest in throughout your Organisation. From Managers to Teams. From Team Member to Team Member. From Company to Client or Customer.
Think about how even the titles you use and their definition. How they further contribute to the Role in question. How the Role is implemented. How a person communicates within the Role. How others perceive the Role. The connotations and expectation connected to those certain titles.
Contemplate the resistance or disconnection words and titles create, without intention. Simply by being utilised we have unintentionally designed pieces of our Companies. We haven't considered the implications, as we are following a predetermined Model.
Think about the change in a person when they are promoted and a title change is involved. Think about how they redefine themselves within the Organisation. Think about what changes when they step into this Role. In turn, reflect on the new altered perception the Team has of that very same person. Same, same. But different.
How intentional is your Business Language? And what discord could you potentially be creating without considering the implications of its definitions?
We tend to move through our journey’s blindly. With our eyes on the prize. Not paying real attention to each step we are taking. Criticising ourselves for how we could have done things better. How much more we could have achieved in a shorter period of time. Questioning ourselves for something, that maybe we shouldn’t have done at all. Dismissing everything we experience that doesn't translate to an immediate win. Anything that isn’t “perfect”.
If it weren’t for the paths that we take on our journey, would we have achieved anything much at all? All the times that we have failed, contribute to our success. Every moment that we question ourselves, contributes to our success. Every moment that we chose to keeping going instead of giving up, contributes to our success. These things become our cheer squad. They become the very things that got us where we are. They are our evolution into something more than we would have expected.
Consider a tennis player....