Instead of considering parties involved with a Business as a means. Consider them an active participant. Why is everyone participating? How does each party benefit? What encourages or motivates their participation?
"It is not for us to limit Business to the definitions or choices of our predecessors, our Market or the expectation of others. It is for us to define Business our Businesses by our choice to innovate, refocus, contribute." - Simon Sinek
How can we help our Customers achieve their goals? How can our Customers help us achieve ours? Not just sell and buy our offer, but contribute to one another.
The greatest asset in developing and growing your Company.
Is in developing and growing People.
A shark in a fish tank will grow to 8 inches. A shark in the ocean will grow to 8 feet or more.
A shark will never outgrow its environment and the same is true for People.
Many times organisations and teams create small thinking and limiting environments, so their People don't grow. If we evolve our environments, People have room to grow and so does the Business.
"Great minds don't think alike. They challenge each other to think differently. The people who teach you the most are the ones who share your principles but not your thought processes. Converging values draw you to similar questions. Diverging views introduce you
to new answers." - Adam Grant